Become The Preferred Choice.
We Help Good Businesses Become More
Wanted, Chosen And Talked About.
Magnetic Brands. Captivating Buying Experiences.
When You’re Too Good To Be Overlooked...
And Before you Spend More On Exposure…
We find the consequential leaks that cost you buyers, and the moments that could make your business difficult to ignore. Then we do the upstream work that helps your organization promote itself more effectively. We strengthen the moments that make people want you, choose you, and talk about you.
Our mission is to turn good businesses that are overlooked, under-chosen, or under-celebrated into businesses people want to buy from and rave about.
Since every sale is shaped in these three places we focus on:
Brand Magnetism - People lean in by design
Offer Irresistibility - We design desire so they really want what you’re selling
Journey Remarkability - We design the memory so they rave, return, and refer
This is decision architecture and journey design.
Become easier to choose, harder to forget.
HOW WE HELP
We Design Desire At Consequential Touchpoints
Along The Buying Journey.
Brand Magnetism → Offer Irresistibility → Journey Remarkability → Talkability
01
FIND THE LEVERAGE
The Buyer-Experience Reset
We uncover the consequential moments where more desire could be designed into how people choose and experience you.
Before we meet, we review the journey
from first impression through the
experience itself. Then we work with
your team to uncover hidden buyer
hesitation, what may be going unnoticed and what should change first.
Diagnose your highest-impact touchpoints and hidden buyer hesitation
Uncover what customers already value that could work harder for you
Leave with clear priorities, next moves and an Executive Action Summary
We look at what people are seeing, feeling and
doing across the journey, then focus your team
on the moments with the greatest potential
to change what happens next.
“…Four focused hours revealed more than four months of marketing ever did...”~ Chris Headings, Co-Founder Sunray Hospitality
02
STRENGTHEN THE EXPERIENCE
Buyer Journey Strategy + Design
We design the consequential moments that make what you sell more wanted, easier to choose, and worth talking about.
We shape how buyers encounter your business, understand its value, and experience what you sell. From the first impression to the stories customers tell afterward, we strengthen the messaging, choices, and touchpoints that build desire, confidence, and lasting memories.
Strengthen how your brand is understood wanted and remembered
Make what you sell more compelling,
easier to choose and better connectedRedesign the consequential moments across
the journey and move the priorities into action
This engagement brings your brand, what you sell
and the journey into one connected system so each
strengthens the next, from first impression through
the experience people remember and talk about.
→ Start Creating More Client Demand
“We finally have a clear story, a smoother buying experience, and stronger word-of-mouth.”~ Mark Dezalotte, Special Events Safety Seminars
Not Just Impact. Business Impact.
ECOLIFE
Conservation + Impact
FLOJOS
Adventure + Lifestyle
ICT COFFEE
Specialty Coffee + Craft
Growth Strategist, Turnaround Architect
Growth Strategist, Turnaround Architect
Meet Jason Delfos
Turnaround Architect
18+ years shaping the parts of a business customers actually feel.
Jason works with businesses at moments when the value inside the company is greater than what customers are currently seeing, feeling or responding to. His work moves between brand strategy, buyer psychology, and customer experience design, finding the overlooked opportunities that can make a business more distinctive, more desirable, and harder to forget.
“A remarkable business should be felt in the experience, remembered afterwards and carried into someone else’s story.”
~ Jason Delfos
How We Engineer
Wantability & Talkability
We apply five disciplines to the moments that move people.
01
Buyer Psychology
Shape identity, emotion and perception to deepen desire.
02
Behavioral Economics
Engineer the buying environment to move decisions toward action.
03
Experience Design
Design touchpoints into story-worthy experiences.
04
Memory Science
Engineer peaks, endings and cues that shape recall.
05
Word-of-Mouth Psychology
Plant triggers and language designed to travel.
Let’s talk through your consequential Buyer moments.
"... We noticed the shift
with our clients and by the second quarter our sales were up…”
“He guided Our Senior Team through the high-leverage decisions… especially where we were missing opportunities… we noticed the shift with our clients and by the second quarter our sales were up…”
~ Gregg Fasbinder, President Moxie Institute
Your Questions, Answered
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We work primarily with founder-led businesses, particularly those with a meaningful mission, distinctive point of view, or experience worth making more wanted and talked about. We’re especially drawn to impact-driven, premium, and specialized businesses where brand, offer, and customer experience have a real influence on why people choose.
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We carefully examine multiple areas of the brand, each product, service, or membership offer, and the buyer journey from first impression through purchase, experience, and referral. We look for the moments shaping desire, certainty, choice, memory, and word of mouth, then prioritize the ones with the greatest commercial upside.
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The four-hour engagement is designed to diagnose and prioritize. We identify the highest-value opportunities and give you a clear plan of action. The six-week intensive goes deeper, redesigning and strengthening the brand, offers, and customer journey around the moments most likely to increase demand.
By improving how buyers experience the brand, the offers, and the journey, marketing and sales efforts become more effective because they are driving attention into a system designed to convert trust, clarity, urgency, and movement more efficiently.
The work also impacts other areas of the business through what Jason Delfos calls The Buyer Experience Ripple Effect™, the idea that buyer-facing friction quietly affects not only marketing performance, but also sales consistency, operations, client experience, retention, referrals, pricing power, and long-term growth.
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Both, depending on the engagement. We can move from diagnosis and strategic direction into redesigning the highest-value buyer touchpoints, offers, messaging, and customer experience, then help shape how those changes get implemented.
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More people wanting you. More confidence choosing you. Less hesitation along the way. And an experience people are more likely to remember, return to, and talk about.
Ultimately translating into more sales and growth.
Helping Good Businesses Become
The Obvious Choice.
We know most founders carry far more weight than people ever see. Behind every company are years of pressure, sacrifice, uncertainty, responsibility, and belief. Decisions that affect families, teams, livelihoods, reputation, and the future of something deeply personal to the people who built it.
That is never lost on us. Our role is to approach that responsibility with care, honesty, rigor, and respect. To think deeply about the business, challenge what needs to be challenged, and help strengthen the parts customers actually feel so the right people trust you, choose you, and continue moving forward with confidence.
Contact:
concierge@turnaroundintensives.com
Become Easier To Choose, Harder To Forget.